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With over 160 million registered users, it’s quite possible your teen may have heard of or is using Tango.

Tango is multi-platform, meaning it can be used with friends who use different types of devices.

Unlike previous generations, teens can interact with their friends without their exchanges being seen or heard.

This matters for marketers because teens are on the leading edge of technology and social media use.

People seem to like it because communication is more effective and memorable when you can see the other person’s face.Actionable Marketing Implication: Most US teens use smartphones to communicate and connect to the Internet. Marketers need to be accessible via mobile to reach this demographic or you’re invisible!Family income has a slightly greater impact on teen access to a tablet than to a computer.It takes two to Tango, but with the Tango app you can tango with up to 50 people at once.Tango is a messaging app, similar to popular apps like Kik and Whats App.

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